SEO Tips - How to Optimize Images, Videos and Audio for Your Website

If you’re an online publisher, then Google is king.  Whatever content you’re pushing to the web, you’re going to want Google to index it properly, and serve it up in its search results.  There are lots of guides on basic text and blogpost optimization out there, but what about other types of media like images, video, and audio?  Here’s a simple guide to follow so you can make the most of your multimedia content.

First things first, the general rule of optimization is to ensure a descriptive file name and URL which match what people may be searching for.  This is crucial when it comes to Google deciding if your content is relevant to search terms.  If you want to refine it, you can try using the Google keywords tool to determine search volume. 

Tip 1. How to Optimize SEO for images

Tagging of images is essential for Google’s understanding of what your image actually is.  Pay close attention to your ALT and TITLE tags when you upload an image to the web.

1. ALT attribute is an important part of search engine optimization. It describes your image to search engine and when a user searches for a certain image this is a key determining factor for a match. 
2. TITLE attribute plays a lesser role but is important for visitors as this text will automatically appear in the tooltip when mouse is over the image.

If you’re using WordPress, you can try SEO Friendly Images, which is a free optimization plugin that automatically updates all images on your website with proper ALT and TITLE attributes.  What this plugin does is, it changes these tags based on your image file name and your post URL.  This is a quick one click solution helps optimize all your images at once.

Tip 2. How to Optimize SEO for videos

Sitemaps are Google’s way of understanding and indexing your videos.  Check out this video for a bit more detail on this.

To get more tips on submission of setting up an mRSS feed so you can automatically submit sitemaps of your videos in the correct format, you should visit Google’s Video sitemaps page.

Tip 3: How to Optimize SEO for Audio

1. Text Transcripts: There are several ways to optimize for audio, but the best way is to have actual transcripts of your audio on your web page.   No matter how much you optimize, having plain text is always more Google friendly.  Consider recording in conjunction with speech to text software if it’s more efficient.
2. Descriptive Metadata: Changing your ID3 tags to give really descriptive titles and comments which are embedded within the file.  If you’re changing a few files you can simply right click the file in Windows, then go to properties, then summary.  From there you can edit all the attributes of the file.  If you’re handling this for multiple files you may want to use freeware like ID3 Tagit to help you along.